Search Engine Optimization or “SEO” is how they find your website in the search engines like Google, Yahoo, etc. The world of SEO is constantly changing with the changing technology. Keeping abreast of the changing techniques and strategies of making sure they find your website keeps us on our toes.

Some SEO techniques:

Define Your Target Audience and Their Interests

Your target audience is a defined set of people who you are marketing your product to.

Content

Content is king as always said. Quality content is not only the best way to rank with search engines, but also with visitors as you educate them.

Remove Duplicate Content

Google penalizes websites for what is seen as “spammy” and confusing.

Keywords

Adding keywords are used to drive the targeted audience to the website. Longer keywords provide less competition for you. Good resource to use is Google AdWords Keyword Tool.

Images

It’s true, “A pictures says a thousand words”. Keep the images a high priority as the target audience will respond by clicking on an image.

Mobile

Check your website on mobile devices as more and more web searches are on mobile devices.

Social Media

Search engines pick up signals from social media sites like Facebook, Twitter, Pinterest,etc.

Clear Navigation

A cluttered or confusing website sends visitors away.

Page Title

Search engines pick up page titles to direct traffic.